How we create and manage content on our website

Your structure should be based on what you know about user needs. Your page structure can include:

• a title
• headings
• images
• components], such as tables
• content patterns, when you are repeating similar content like contact details or fees information

We've designed page templates to help you structure different types of content according to user need.

Browse our page templates .

We've created a set of resources to help you write for the website in a way that:

• helps users find the information they need
• ensures our content is accessible to everyone
• uses consistent style and formatting to make it easier for users to read content and recognise familiar content types

Read our resources on writing for our website.

Browse our pattern library.

When writing content, use the free HemmingwayApp website to check for long or hard to read sentences, passive text and reading age.

Great content is useless is users if can't find it. There are several ways that you can help users find your content:

• clear, descriptive titles and headings that explain what the user can do or read about on that page - these should make sense regardless of where the user sees them
• good information architecture based on research about how users search for information
• metadata and listings information that help users find your content in a list of search results

Contact the Web Team via ServiceNow if you need support to:

• design and edit content
• make your content easy to find
• understand or design information architecture

Let the Web Team know if you have suggestions for improving this guide.