Details: Use social media to raise awareness of adoption
Deadline: Comms plan review to be completed by May 2021
Lead individual: Head of Children's Care Services
Progress update March 2021:
Our move to digital recruitment over the last year has yielded positive results with 30 adopters being recruited. For the next 3 years we need to refine our recruit process to ensure we are able to recruit adopters who can accept children with additional needs, sibling groups and children from black and minority ethnic groups. We have held 2 focused ‘it takes a village’ recruitment campaigns and we aim to build on the success with future campaigns.
We have seen positive engagement with our social media. We have delivered campaigns across this platform e.g. National Adoption Week, LGBT+ A&F week, Pride Month. Taking the purple ribbon theme, we have developed a colour and strapline to signal Bucks Adoption.