Climate Change and Air Quality Progress Report 2023 to 2024
Health and communications
Social Media Posts for Clean Air Night (re Action 59)
Buckinghamshire Council published posts through social media platforms to support the first Clean Air Night campaign organised by the charity Global Action Plan which took place on 24th January 2024. The aim of the campaign was to spark a local and national conversation about the harms of wood burning and to uncover some of the myths around it.
Overnight statistics showed that there were 6,600 impression and 109 engagements with the article posted on X and 1,456 impressions and 75 engagements with the article posted on Facebook. This indicates that social media can reach a wide audience in short space of time and is a good way of raising public awareness to campaigns.
View more information about Clean Air Night, including the latest research on wood burning.
Figure 30: Social Media Post on X
#NetZeroWeek Social Media Campaign (re Action 60)
To mark NetZeroWeek the Council posted a series of social media stories covering active travel, tree planting and the installation of solar PV and battery storage across four Council owned sites. These garnered a total of over 18,800 impressions.
Figure 32: Post on Buckinghamshire Council Facebook from 8 July
Quarterly Climate Change Newsletter (re Action 60)
We issue a quarterly climate change newsletter highlighting activity from across the Council, from communities or events and developments on a national level relating for example to policy. The readership is usually above 100. If you wish to sign up then email [email protected].
Figure 33: Extracts from our quarterly climate change newsletters